Brand Intake

Please complete the form to get your project off to a solid start. If you are unsure, just leave the question blank for now.

Name

First Name

Last Name

Phone

(###)

###

####

Company Name

Please include the story/meaning behind the name if applicable.

Billing Address

Address 1

Address 2

City

State/Province

Zip/Postal Code

Country

What is the purpose of your business?

What 3 adjectives would you use to describe your brand?

What type of personality does your brand have?

The term brand personality refers to a set of human characteristics that are attributed to a brand name. An effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. This personality is a qualitative value-add that a brand gains in addition to its functional benefits. As such, a brand personality is something to which the consumer can relate.

What is your brand voice?

Your brand voice is the heart and soul of your communications. Your brand voice is the tone in which you speak to and connect with your audience. Whether your brand voice is authoritative, informative, fun or serious, it helps if your voice is authentic.

What brands/companies do you look up to?

Whether they are top competitors or powerhouses in other industries, knowing what brands you value can be insightful.

Who is your ideal target/customer/client?

What is your client / target audience’s most basic problem, that you have the solution for?

What makes your business unique? What do your clients/customers appreciate about collaborating with you?

Have you deviated from the industry norm in some way?

What's one of the biggest compliments you've received about your product/services?

What are a few big goals you have for your business? How do you think you will expand in the future?

Where will your logo primarily be used? Print, web, merchandise?

Do you have a tagline? If so, would you like it stated alongside your logo?

Who are your competitors? What do you like or dislike about their approach to branding?

What design aesthetic would be a good fit?

Classic

Retro

Minimal

Handcrafted

Modern

Artsy

Luxury

I'll know it when I see it

Do you have any color preferences, or existing brand colors that need to remain?

What areas of your current brand do you want to keep, if any at all? Please explain.

Do you have any specific design considerations within your industry you want to stay away from? If so, please let us know why.