Creative Branding & Website Services

Gather Intelligence, Articulate Values, Rethink Systems, Visualize Strategy, Beautify Utility, Provoke Response

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Branding

CREATIVE STRATEGY + BRAND IDENTITY

Everything you need to give your endeavour a fresh, and cohesive look that will make an impression. Thrive though good design inspired by your story.

    • Brand Workbook

    • Full Logo Suite: Primary and secondary logos and other appropriate brand marks (web, print, social media, signage etc)

    • Color Palette: A curated selection of primary, secondary, and accent colors, including colour values.

    • Typography: For brand consistency across all experiences.

    • Brand Usage Guide: Ensures cohesive brand presentation.

  • Week 1: Strategy overview
    Week 2: Concept development
    Week 3: Refinement
    Week 4: Deliverables and wrap up

  • An open mind, ability to contribute. Combining strategy with intention and intuition bring to life a visual identity you feel truly represents who you are and how you want to be perceived by your audience.

  • Starting at $1200 CAD (+gst)
    4 weeks

Websites

CUSTOM SQUARESPACE WEB DESIGN

A functional online presence easily guides and attracts your customers. Paired with attention to your brand aesthetic, you’ll be set up for success.

    • Content Planner: helps you funnel your messaging and create effective copy

    • Online hub: to keep project communication organized

    • 5-Page Custom, Responsive Website: Custom design in Squaresapce

    • Mobile Optimization: Ensuring the site is mobile-friendly.

    • Image Optimization: Enhancing website speed and performance with optimized images.

    • Basic SEO Setup: Implementing foundational SEO practices for better search visibility

    • Post-launch support: Assistance and minor adjustments after the site has been handed over for 2 weeks.

  • Initial Discovery Call: meet on Zoom to get to know each other and establish your site goals

    Prep Work: complete the content worksheet and get all your brand assets and photography in place so everything is ready to go (must be completed at least 1 week before our scheduled project)

    Design Days

    Wrap Up: a comprehensive wrap up email goes out at the end of the third day with links to any relevant information and a summary of important site details.

    Post Handover: you have 30 days of support post-launch to ask any questions that may come up about the site — I want you to feel empowered and inspired to use what we create together so it’s highly encouraged that you reach out & ask questions so that you can get the most out of your site.

  • Understanding the combined power of an aligned brand and a strategic website. The process is best executed if you:

    • Have branding in place

    • Having a library of photos to work with

    • Have your web copy (text) ready to by our agreed upon deadline

  • Starting at $2800 CAD (+gst)
    4 weeks

Print & Digital Media

MAGAZINES TO WAYFINDING

The brand identities and systems we create become the foundation upon which we build product packaging, spatial environments, print collateral, digital media, and anything else required to communicate your brand to the world.

    • Placemaking & Public Spaces

    • Tradeshow Booths

    • Murals

    • Vehicle Graphic Design

    • Product Package Design

    • Custom Wireframing

    • Print & Production Facilitation

    • Label Design

    • Product Styling & Photography

    • Report Design

    • Custom Published Magazines

    • Branded Content

    • Infographic, Icon & Diagram Design

    • Investor Communication

    • Fundraising Communication

    • eCommunication Design

    • Print & Digital Collateral

    • Production Management

Design Intensives

WEBSITE TWEAKS TO COLLATERAL CREATION

An expedited experience that cuts out the waiting game, gets rid of those back and forth emails, and offers your project a full week of dedicated attention. Gather up a list or focus on one larger high-priority item.

    • Consult: Plan out what needs to be completed and what I’ll need from you before we begin.

    • Pre-work: Strategy meeting, prep work and research during the 2 weeks before your week.

    • Design Week: During your week, VIP designer access, meetings mid-week and your list complete by the end of the week.

    • Follow-up support: 7 days of email support for extra questions

    • Website landing page to promote a new service or opt-in

    • Pricing Guide to re-emphasize your value and close the sale

    • Welcome Packet for new clients

    • Info Kit for quick, concise responses

    • Signage (exterior or interior)

    • Thank you notes, business cards, postcards, stickers, stamps, custom wrapping paper, product tags, menus

    • Social Media graphics

    • Custom illustrations, icons or infographics

    • Catalog design to give to wholesalers at tradeshows

    • Slide deck to use for your webinar or course recordings

    • Worksheets and workbooks to engage your students

  • Starting at $1400 CAD (+gst)
    1 week (5 days)

Art Direction

CREATIVE VISION + EXPERT COLLABORATION

My artistic vision and ability to collaborate and translate client objectives into visual designs means you don’t need to have a full time marketing team to establish yourself.

Whether through product packaging, advertising campaigns, or immersive digital experiences, I ensure that the visual designs effectively communicate your message by working alongside your team, or the team of designers, writers and photographers I curate.

Contact me for more info.

Contact

My top suggestions for key branded pieces:

Service providers:

  1. Pricing guide - adds ease to your sales process, communicates your value, connects you with ideal clients and weeds out people who aren't a good fit.

  2. Welcome guide - recaps important contract details, sets communication standards and a professional tone to the project.

  3. Custom art card - a simple way to end a project or celebrate an occasion is with a thoughtful hand-written note on a one-of-a-kind greeting card.

  4. Diagrams and infographics - on the web or in a printed piece, provide information that is clearly explained visually.

Product-based businesses:

  1. Info card - have a photo of you (an environmental portrait of you in your creative space) with information about you, your business, and why they should follow along.

  2. Sticker - for packaging or tuck an extra one in as a freebie to your client.

  3. Packaging - A custom polymailer, a stamp to put on a mailing envelope, or a custom box, as well as tissue or wrapping paper with your brand pattern pulls everything together.

  4. Signage - Whether you’re on a trade show/market circuit or need brick and mortar signage, it all contributes to your overall brand impression.