Branding & Web
I help businesses identify their context and empower their purpose, mission, service, or product. Whether you have a website or logo and it doesn't reflect the quality of your business, or if you are starting a new venture, I can help.
Explore my process and packages below, then reach out to schedule a complimentary discovery call.
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Branding Essentials
For new businesses or those who have outgrown their current branding, elevate your business with a professional foundation that positively and provocatively allows you to thrive though good design.
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Custom Websites
A website is the on-ramp to your business, and I ensure it does your business justice. Get a strategically designed, fully customized website that will make your brand stand out online.
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Micro-sites
For the minimalist. One scrolling page ensures a professional online presence and a swift call to action. This powerhouse can be completed in 3 weeks. I suggest combing this with with Branding Essentials.
1.0 Branding Essentials
Investment: $2200
Timeline: 3-4 weeks
Suggested add-ons: Custom icons, social media graphics, letterhead, business cards, pricing guide, info kit, product packaging
Who it’s for:
New businesses or business owners with a solid brand foundation who are ready to invest in a polished, cohesive presence to match the level of their offerings.
Included:
Brand discovery questionnaire
Industry research
Primary logo design
Alternate logo design
Custom color palette
Suggested fonts
Brand style guide
2.0 Custom Websites
Investment: starting at $2900
Timeline: 4-6 weeks
Suggested add-ons: Ecommerce integration (Squarespace or Shopify), professional photography (highly recommended!) or editorial.
Who it’s for:
Those who understand the combined power of an aligned brand and a strategic website. The process ensures your foundation is solid and applies a depth of knowledge to a Squarespace website that feeds your growth.
Included:
Website planning strategy call + questionnaire
Online hub for managing your project
Website Copywriting Guide
7 page Squarespace site designed with your audience in mind
Mobile-friendly design
Third party integration (like Flodesk, your CRM, Acuity, etc.)
Squarespace training call and/or videos
Two weeks post-launch support
3.0 Micro-sites
Investment: $1200
Timeline: 3-4 weeks
Suggested add-ons: Digital info kit/1 page download
Who it’s for:
Businesses who need a quick and professional online presence or established businesses who need a secondary one page website to add to their current site.
Included:
Website planning strategy call + questionnaire
1 page Squarespace site designed with your audience in mind
Mobile-friendly design
Squarespace training call and/or videos
Two weeks post-launch support
My top suggestions for key branded pieces:
Service providers:
Pricing guide - adds ease to your sales process, communicates your value, connects you with ideal clients and weeds out people who aren't a good fit.
Welcome guide - recaps important contract details, sets communication standards and a professional tone to the project.
Custom art card - a simple way to end a project or celebrate an occasion is with a thoughtful hand-written note on a one-of-a-kind greeting card.
Diagrams and infographics - on the web or in a printed piece, provide information that is clearly explained visually.
Product-based businesses:
Info card - have a photo of you (an environmental portrait of you in your creative space) with information about you, your business, and why they should follow along.
Sticker - for packaging or tuck an extra one in as a freebie to your client.
Packaging - A custom polymailer, a stamp to put on a mailing envelope, or a custom box, as well as tissue or wrapping paper with your brand pattern pulls everything together.
Signage - Whether you’re on a trade show/market circuit or need brick and mortar signage, it all contributes to your overall brand impression.
Subsidized Projects
Do you have a project that you just can’t wait to get off the ground but simply don’t have the budget for it? Twice a year I take on a subsidized project.
One of the most rewarding components of my work is providing high-level design to passionate, independent entrepreneurs on a budget. Every client I take on teaches me something new - this is what inspires and excites me. I don’t want to miss out on a meaningful project due to financial status, so if you know of someone who deserves a break and could benefit from my expertise, please apply on their behalf. ~ Beth